5 tips from my creativity toolkit


As a marketing translator, creativity is key. Coming up with trendy catchphrases, witty one-liners and unforgettable taglines can become exhausting day after day. I know I sometimes feel as though I just can't muster enough flare. If that sounds all too familiar, I have put together 5 quick tips to help you keep your creativity at an all-time high, your puns quirky and your marketing translations on point.


1) Read

Oh no, here we go again. I might sound like a broken record, but reading is a fantastic pass-time for creative types like marketing translators. I'm not suggesting reading large tomes on marketing techniques or translation through the ages.... I am suggesting that you pick up something completely unrelated to your profession so that you can allow your mind to switch gears. Reading is the perfect way to wind down and allow your mind to be consumed by something other than translating. I always pick up fantastic new vocabulary words or remind myself of some fabulous words that I should be using in my translations. Sometimes one magic word can sneak its way into various translations for weeks to come.


2) Get out

Moving your translation workstation outdoors or simply to another location other than the comfort of your own home is a great way to get some inspiration. Breathing in the fresh air outside or people watching at your favourite café are great ways to refill your well of creativity. Taking yourself out of your daily routine and opening your mind to a new atmosphere can help give you a new perspective and a renewed sense of motivation. This can be just the push you need to shift your thinking so that you can muster up some creativity bombs.


3) Get crafty

Allowing yourself to get creative in other ways outside of work is a great way to boost your marketing translation creativity. Zoning out and letting your thoughts run wild is sometimes what you need to recharge your creative battery. Getty crafty and changing up how you get creative in your daily life is a great way to round out your creative side. Try picking up an adult paint by numbers or colour by numbers book. I know it sounds childish, but I find it extremely therapeutic and calming. It relaxes my mind and allows me the freedom to think about anything other than translation so that I can give myself a fresh start.


4) Exercise

Of course, exercise had to make it onto the list. I don't expect you to become a marathon runner or a bodybuilder, but moving your body is a great way to calm the body and rejuvenate the mind. I usually opt for short yoga sessions or brisk walks. I find that once I step away from my computer and start moving my body, my mind (and creative juices) also starts to get moving. All of a sudden, great catchphrases or perfectly charismatic words start flooding in and I feel ready to get back on the horse.


5) Browse social media

This may seem counter intuitive to some... but I find that browsing social media, listening to the radio and watching TV helps me flick on my creative lightbulb. It can be easy to get carried away with browsing social media, but when used in moderation, I find that it can help spark my creativity. As a marketing translator, staying up to date on the latest trends is crucial. Browsing social media to find out the latest news, discover which ads are drawing people in and observing how brands interact with their audiences to keep them coming back for more is invaluable information.


How do you stay creative? Let me know in the comments below!

  • Jasmine Heesaker

Updated: Jan 27


September 2019 Edition

This month is filled with highs and lows for different language communities across Canada. Settle in and read up on the newest issues that are affecting Canadians.


1. Ontario won’t pay for French-language university until 2023

(Sep 10, 2019)

This article focuses on how Ontario taxpayers won’t have to pay for the new French-language university until after the next provincial election in order to give the government time to focus on balancing the budget.


2. Not enough funding to cover all Indigenous language program requests, group says

(Sep 6, 2019)

This article delves into how there is not enough money available to cover what Saskatchewan groups want to do with Indigenous language instruction.


3. New $1 Billion Federal-Provincial-Territorial Protocol for Agreements to Support Education for Official-Language Minorities and Second-Language Learning

(Sep 4, 2019)

This news release declares that the Government of Canada will invest $1 billion over four years to support French education in minority language communities, education in English for English-speaking communities in Quebec as well as second-language instruction over the next 3 years.


4. Stop assimilating: Sask. schools aren't doing enough to offer Indigenous language education

(Sep 3, 2019)

This article details one mother's struggle to find a primary school in the Regina area that offers any sort of Saulteaux language program, revealing a deeper issue at hand.


5. Manitoba Liberals promise to invest in French education, child-care spaces

(Sep 6, 2019)

This article talks about the Manitoba Liberals promise to invest in French-language education and services. Leader Dougald Lamont says French people, language and culture enrich the province but there hasn’t been enough investment in their preservation.


6. Demand for Cree-language education outpaces teacher supply

(Sep 19, 2019)

This article reveals how Cree language programs have become so popular in Saskatchewan that school divisions are struggling to find enough fluent teachers.


7. Nuxalk Nation puts up stop signs in traditional language

(Sep 17, 2019)

This article celebrates how the the Nuxalk Nation, near Bella Coola, B.C., is installing stop signs in the Nuxalk language as a way to promote their traditional language.


8. Quebec Cree pass language act as its 1st-ever legislation

(Sep 24, 2019)

This article announces that the Quebec Cree passed their government's first-ever law—the Cree Language Act of Eeyou Istchee. The act sets out a plan to measure the health of the Cree language spoken on the east side of James Bay and put in motion ways to reclaim, revitalize and strengthen it.


9. Canada’s Inuit to get unified orthography

(Sep 27, 2019)

This article describes how Inuit in Canada are getting a unified orthography for the first time since Inuktut writing systems were introduced by Christian missionaries in the 18th century. Inuktut Qaliujaaqpait was developed by Inuktut specailists and is based on the Roman alphabet. Inuktut Qaliujaaqpait is a common set of symbols for Inuktut sounds that allows written text to reflect spoken words in any dialect of Inuktut.


Leave your comments below!


  • Jasmine Heesaker

Updated: Nov 19, 2019

Why having a pet may just be one of the best things for your freelance career.


As I sit by my computer with my two cats sleeping nearby, I can't help but wonder how many other freelancers out there are joined everyday by a "furry" colleague or otherwise. And then it got me thinking about how my day would be a lot harder to get through without them...


Here are 4 reasons why having a pet just might make you a better freelancer:


1. Balance

Whether you have a dog, cat, fish, bird, hamster or snake...whatever it may be, all animals love and appreciate routine. There is nothing quite like begin woken up a 6 AM to a meowing cat or being cuddled off the bed by man's best friend. When your pets expect a certain routine from you, you have to deliver. Pets are the best alarm clocks and reminders. They wake you up every morning to feed them, bug you in the afternoon to walk them or play with them and have you looking forward to the evening when you can cuddle with them. As creatures of habit, our pets can help us fall into a steady daily routine framed by habit, helping to draw the line between when you work and when you play.


2. Excuse for a break

Pets give you an excuse to take a break. Plain and simple. The cat is hungry, the dog is restless, the bird needs playing with, the rabbit needs to be let out, the list could go on. As freelancers, we can often go hours without leaving our computer desk. Pets magically know when it’s time to get up and go out, reminding you that you need to do a little leg-stretching yourself. They give us that push for a much needed break from the computer, which can in turn, improve your overall productivity. I know I magically form new thoughts and get clearer ideas after coming back to my computer after a 30-minute break.


3. Stress relief

It is a well-known fact that animals can help with stress relief. We have all heard about animals being brought into nursing homes and hospitals to help people with numerous things. Increasing self-esteem, reducing feelings of anxiety and isolation and decreasing blood pressure and heart rate are just a few of the benefits of enjoying the companionship of a pet. As freelancers, many of us work from home day in and day out. Having a pet to help pass the day can make all the difference in staying happy and healthy.


4. Curb loneliness

Many freelancers struggle with feelings of loneliness when working from home. Interacting with people over the computer just isn't the same as having them there in person. Pets can help ease loneliness as they are perfectly happy to just hang out and share their lives with us. Having a pet can break up the cycle of the same slog day after day.


Do you have a pet? If so, let me know in the comments below!


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